When you've been blogging awhile, you have a lot of old posts. Some of them are better as others, as you grow as a writer and find your voice. The best part of having old posts is that they can continue to bring you traffic.
You could just let your old posts sit there and and hope people find them through searching…or you can help them out! It’s beneficial to have a program like Google Analytics installed on your blog so you know what your popular posts are. Your popular posts are a great place to start. Here are some ideas on how to improve your post and get more traffic on it:
1. Go through the post and update it if needed. Check any links and make sure they are still active and if they are not, remove them or find new ones. If you haven’t considered keywords for SEO, now is a good time to do that, making sure that the words you add are natural and not spammy. If the post doesn’t have a photo, add a one. It’s nice to note at the bottom of your post that the post has been edited along with the date it happened. That way people know that you’ve made some changes.
2. Make sure it has a pinable picture. I’ve been blogging for almost 4 years and many of my earlier posts don’t have any photos. With pinterest being a huge referrer, that’s a problem! How can you pin a post if there’s no picture? You can’t! So add one and help your post out.
3. Share the newly updated posts on Twitter, Facebook, Pinterest and don’t forget Google+. People won’t know you’ve updated it unless you share it! You’ve also gotten new followers since that post was published and by sharing it you can get that post out in front of your newer followers.
4. Find a blog hop to link up your post at. Many hops don’t mind old posts if you haven’t shared them before. I recently started co-hosting a hop called Flashback Friday where we want you to come link up your favorite posts that are at least three months old. It goes live every other week (be sure to come back and link up tomorrow!)
Making sure your post has been updated will help you get more exposure. It is worth it to take the time to go over your post. I hope this helps you get more out of your older blog posts!